Snapchat had a difficult year in 2020, but the firm remained committed and introduced new features that appear to be working today. Among the new features, is the option to build a public profile Snapchat platform which is gaining popularity as many content producers use Snapchat as their go-to social media site to upload their material and make a reputation for themselves.
Only your friends may view the majority of the content on Snapchat. But if you switch to a public profile, all Snapchat users will be able to quickly identify and access your content. This guide will cover how to create a public Snapchat profile and why doing so is good for building your personal brand. This article will let you know about public profiles on Snapchat and how to create a public profile on Snapchat.
About Snapchat Public Profiles
Public Profiles for Businesses provide businesses of all sizes with their first free permanent, discoverable home on Snapchat, where they can showcase all of their unique Snapchat assets and content, such as AR Lenses, Public Stories, Saved Stories, and a native commerce shop with Shopify.
Please keep in mind that making Public Profiles on Snapchat is only available to persons over the age of 18.
Creating Public Profiles on Snapchat enables you to interact with your consumers organically by displaying helpful and interesting material, as well as quickly amplifying the effect of existing AR, video, and commerce activities. A Public Profile grants you access to services such as:
- Public Stories
- Discoverability across Snapchat
- Audience Analytics and insights
- Story Replies*
- Multi-user login for collaborators
- Saved Stories
- A permanent location for AR Lenses
- Commerce Shop with Shopify
- Account setup and management on the web through Ads Manager
- In-app posting and analytics
How to get a public profile on Snapchat?
To get a public account on Snapchat follow the given steps:
- Go to your profile icon in Snapchat by opening the Snapchat app.
- The newest function, “Add to Snap Map,” will be accessible under “Stories” or the “Spotlight & Snap Map” section, according to the elements of the current app version.
- Then choose “Create Public Profile” by tapping the “3-dot” icon next to this choice.
Eligibility Criteria for a Snapchat ‘Public Profile’
For the time being, it appears that anybody may create a Public Profile in Snapchat as long as they are a frequent user with an account that is at least a few months old. To obtain a tier 2 Public Profile with Analytics and insights for your content, you must have at least 5000 Subscribers and apply to Snapchat’s program through a Google form accessible on their website.
Please Note: Story Replies are only available for verified Public Profiles for Business. Please see here for detail on how to request verification.
How To Make a Public Profile On Snapchat
Snapchat has had the public profile function for everyone for a few months now, but relatively few users are aware of it. You’ll have to wait a while for the public profile function to become accessible in your region; but, once it does, you’ll have to first establish a tier 1 public profile with your current profile. To make a Snapchat public profile, follow the instructions below.
Making your present profile public
Step 1: Open the Snapchat app on your smartphone and tap the ‘profile’ icon in the upper left-hand corner of the screen.
Step 2: Now, in the upper right-hand corner of your phone’s screen, select the ‘Gear’ icon and scroll down to the ‘Who can…’ option.
Step 3: You must make the following adjustments in the ‘Who can..’ menu:
- Contact Me – Everyone
- Send Me Notifications – Everyone
- View My Story – Everyone
- See My Location – My Friends
- Use My Cameos Selfie – Everyone
- See me in Quick Add – Turned on
Step 4: Close the Snapchat app after you have made the above-mentioned settings and open the app again. Now you have gone public with your profile and anyone can see you in suggestions and can contact you.
Creating a new Public Profile on Snapchat
Snapchat users using iOS and Android devices can both create new public profiles on Snapchat. You may make your profile public on Snapchat so that more people can find you in just a few simple steps.
- Check out your profile.
- To access the “Public Profile” area, scroll down.
- Select “Create Public Profile.”
- To build your Public Profile, adhere to the on-screen directions.
Eligibility Criteria for a Snapchat Public Profile?
- Users must be at least 18 years old.
- Must be more than 24 hours old.
- need at least one friend who can communicate both ways (they must add you as a friend too)
- must follow Snapchat’s community rules
Create and Manage Public Profiles on Snapchat for Businesses
We’ll explain to you how to set up a public profile account for your business. Remember that you need a business account that was made through Snapchat Ads in order to create a public business profile.
If you did not establish a Public Profile when you opened your company account, you must do the following:
Access Ads Manager.
Log into the Snapchat Ads Manager website using your username and password.
Choose “Public Profiles”
Then, choose “Public Profiles” from the list by clicking the menu button in the corner. Recall that only Organization Admins have the ability to establish public profiles.
link your business account
You will be prompted by Snapchat to either sign up for a new account or link your existing business account. Pick “Connect to Business” if you already have a business account.
Create a username and submit profile details
For your Snapchat public profile, you can choose a username. Under “Profile Details,” you can also add a profile icon, bio, company address, and email.
Making a Public Profile
Click “Create Public Profile” after entering your information. Your Snapchat account is now open to everyone!
Add a saved story
In order for your customers to read your material as soon as your profile is set to public, it’s also crucial to add stored tales or AR lenses. This is directly possible using the Snapchat app.
If you previously had a different form of Public Profile on Snapchat (a Snapchatter or Snap Star Profile) and do not now have a business account. You can do the following steps:
- Log in to profile.snapchat.com or business.snapchat.com using your login.
- From the left menu, select ‘Profile Details.’
- Select ‘Open a Business Account’ from the drop-down menu.
Please Note: This will prompt an upgrade to a business account. Public Profiles are free and will not run an ad or require ads.
- Enter your company information and select ‘Create a Business.’
Edit a Public Profile on Snapchat (IOS & Android)
The first step is only to create a public profile on Snapchat. You should add details and content to your profile in order to make the most of the public profile feature on Snapchat. This enables subscribers to access your content and information whenever they like.
First, select “My Public Profile.”
You will have the chance to change and add information to your account once you have created your public Snapchat profile. The “My Public Profile” link can be found in the profile settings menu.
Secondly, Modify Profile Data
Click “Edit Profile” now. You can include a photo, a succinct bio, and any other details you want to make public here.
Lastly, Add Stories
By selecting the “Stories” tab, you can save previous stories to your current profile. Your profile will always contain your saved stories. You can also add images or videos directly from your device’s camera roll.
Delete a Public Profile on Snapchat
If you change your Snapchat account to a Public Profile for Business, you can always switch back to a regular Snapchat user. Keep in mind that if you delete your Public Profile on Snapchat, you will no longer have access to the additional benefits of having a Public Profile on the Snapchat platform.
Please keep in mind that deleting your Public Profile will not result in the deletion of your username or Snapchat account. It will just revert your account to that of a normal user. Furthermore, removing your Public Profile on Snapchat will delete all prior Public Profile data from your profile, and the Profile cannot be resurrected.
You can delete your Public Profile in a few ways:
On the web:
- Log in to ads.snapchat.com.
- Select Public Profile from the top navigation.
- Select the Profile you’d like to downgrade.
- Select ‘Delete Profile.’
In the app:
- Open the Snapchat app
- Sign in to the username you’d like to downgrade.
Please Note: You can’t downgrade if you’re accessing the Profile via a role assigned to you, you must be signed into the actual username.
- Go to ‘My Profile’
- Open ‘My Public Profile’
- Tap on Settings
- Once in Settings, scroll to the bottom and select ‘Delete Public Profile’
What are the perks of a ‘Public profile on Snapchat’?
On Snapchat, there are many types of public profiles, which are mostly used to distinguish between different levels of producers. Most of these Public profiles need you to submit applications for approval, however, creating a basic public profile is absolutely free and a new feature for all Snapchat users. Let’s have a look at the advantages of having a Public profile on Snapchat:
- Exposure to new Snap Map and Public Stories material
- Highlights section with a subscribe button for your viewers
- Your name will appear on all Snaps that are made public.
- Your Lenses will be made public as well (This includes your creations as well as favorites)
Difference between ‘Going Public’ and a ‘Public Profile’
Going Public requires updating the privacy settings on your current Snapchat profile. This has been a feature for a while, and making your stories and snaps public allows your connections and groups to access them publicly. This also allows individuals who are not on your contact list to access your most recent articles and pictures if they know your login.
While this is a terrific method to interact with others, it puts you at the whim of Snapchat’s algorithm, which may essentially propose your profile to anybody in your Snapchat circle. Furthermore, being public will not help you reach a larger audience, but rather connect with your friends’ friends, and so on.
The ‘Public Profile,’ on the other hand, is one of a host of new Snapchat features. Aside from that, Snapchat features the ‘Snap Star’ profile, which has more benefits than a Public Profile.
A Public Profile is simply a reimagined version of your current account that allows you to share material in a new way. Your public profile will be a fully separate part, replete with its own privacy options, articles, and highlights. Users may then utilize this platform to market their skills, create fascinating material, and so on.
The decision follows the underwhelming response to Snapchat TV, which was limited to verified identities that fit Snapchat’s standards. While it was a fantastic method to distribute the material on the site, it was only available to a small number of people. Snapchat appears to have recognized the necessity of offering such venues to emerging artists, and the new ‘Public Profile’ function appears to be a spin on the same.
Frequently Asked Questions About Snapchat Public Profile
If you have a Public Profile or Creator Account, take a look at these answers to frequently asked questions.
How do I change my name?
However, you may alter your Display Name by choosing the gear icon in the upper right corner of your Profile.
Why can’t I see the option to create a Public Profile?
Remember that you may be unable to establish a Public Profile if you:
You haven’t specified your Display Name in Settings.
I’ve only had a Snapchat account for about 24 hours.
Have no more than one bi-directional (both Snapchatters have accepted each other) friend.
How do I receive Creator features?
Accounts will be promoted to Creator Accounts regularly, and they will not be processed immediately after completing the requirements. Snap assesses accounts continually to find accounts that will become both Creator Accounts and User Accounts. There is currently no method to suggest that your account be considered for a Creator Account.